Jovi V50 5G Series Officially Launched: Rebranded Powerhouses with Quad 50MP Cameras and 5G Magic
Jovi V50 5G and V50 Lite 5G Launched in Brazil: What’s New?
In a bold rebranding move, Vivo has launched its V50 5G series in Brazil under a new identity. The company introduced the Jovi V50 5G and Jovi V50 Lite 5G.
While the name is fresh, the tech DNA remains consistent with what we’ve seen in previous V-series devices. That marked a regional pivot likely tied to marketing and AI brand synergy.
Going by the report we have read in Gizmochina and highlighted by some reliable tipsters on X, this rebrand aligns with Vivo’s effort to localize its products and possibly build out the Jovi ecosystem.
Interestingly, this comes amid major leaks in the smartphone space, including the upcoming OnePlus 13s and Samsung Galaxy Z Fold 7. This makes the timing even more compelling.
Jovi V50 5G: High-End Specs at a Mid-Range Pric
Design and Display
The Jovi V50 5G carries a minimalist, modern aesthetic with a 6.67-inch AMOLED display offering FHD+ resolution, 120Hz refresh rate, and up to 1800 nits brightness. It maintains the same flat screen design with a punch-hole selfie camera, delivering a symmetrical and immersive experience.
This sleek look mirrors recent compact entries like the Vivo S30 Pro Mini. This shows Vivo’s consistent design evolution across its product lines.
Camera: A Quad 50MP Setup That Stands Out
Equipped with four 50MP rear cameras, the Jovi V50 5G offers:
- Main Sensor: 50MP wide, f/1.8
- Ultra-Wide: 50MP, 120° FOV
- Portrait Lens: 50MP, 2x optical zoom
- Macro Lens: 50MP for close-range detail
The selfie camera is a capable 50MP shooter. Combined with features like AI Scene Optimization and Super Night Mode, this camera array makes the Jovi V50 5G one of the most versatile shooters in its class.
Snapdragon 7 Gen 3 and Performance Power in Jovi V50 5G
The device is powered by the Snapdragon 7 Gen 3, a chipset known for energy efficiency and solid multitasking. Key hardware highlights:
- RAM: 12GB (plus 12GB virtual RAM)
- Storage: 256GB UFS 2.2
- Battery: 6000mAh
- Charging: 80W fast charging
Running Funtouch OS 14 based on Android 14, it delivers smooth performance across daily tasks and gaming sessions.
Notably, it competes head-on with upcoming Snapdragon-powered flagships like the OnePlus 13s, though the Jovi V50 5G comes at a more accessible price.
Jovi V50 Lite 5G: Budget Rebrand with 5G DNA
The Jovi V50 Lite 5G is the toned-down sibling but still impresses for its price range.
| Feature | Jovi V50 5G | Jovi V50 Lite 5G |
|---|---|---|
Processor |
Snapdragon 7 Gen 3 |
MediaTek Dimensity 6300 |
Primary Camera |
Quad 50MP setup |
50MP + 2MP Depth |
Selfie Camera |
50MP |
32MP |
Display |
AMOLED, 120Hz |
LCD, 120Hz |
Charging |
90W |
90W |
Battery |
6000mAh |
6500mAh |
Despite the differences, the Lite model retains core appeal with 5G connectivity and a large battery. Perfect for users prioritizing budget without sacrificing essential features.
Vivo V50 5G Becomes Jovi V50 5G in Brazil
As confirmed by Times Bull and Rooh-e-Seemanchal, the rebranding is currently exclusive to Brazil.
- Jovi V50 5G: BRL 2,499 (~₹42,000)
- Jovi V50 Lite 5G: BRL 1,599 (~₹27,000)
There’s no official word on whether other regions will adopt the Jovi branding, but experts believe this might be a testbed for a larger rollout.
This could align with regional branding seen in other brands, as suggested by recent patent-based design leaks for OPPO Find N5 Flip that hint at region-specific strategies.
Why Vivo Jovi Rebrand Matters
Rebranding the Vivo V50 to Jovi V50 might look applying cosmetic, but it reflects deeper strategic shifts:
- Localized branding for cultural connection
- Unified AI integration with the Jovi assistant
- Youth-oriented positioning, especially in Latin markets
This move could also be a prelude to AI-infused upgrades in future models. This is something competitors like Apple are also exploring, as seen in the controversial iPhone 17 Air bend test leak.
Final Thoughts: A Strategic Rebrand with Real Substance
The Jovi V50 5G launch isn’t just a name swap. It’s a signal of Vivo’s evolving strategy in 2025, combining high-end specs with localized branding. With quad 50MP cameras, 90W fast charging, and a Snapdragon 7 Gen 3 processor, it’s a powerful mid-range contender.
And if you are looking for an affordable alternative, the Jovi V50 Lite 5G (in the Brazilian market) delivers solid features without cutting too many corners.
Let’s discuss
- Do you think Vivo’s rebranding will expand globally?
- Would you prefer a “Jovi”-branded device over “Vivo V”?
Leave your comment below
Disclaimer: This article is independently written and published by gadgetsy.in staff after thorough research and analysis from publicly available resources and tipsters. Pricing may vary from region to region and availability.
